
Optifog - Lens Product of the Year
We are very proud to announce that Optifog lenses were awarded the much coveted title of ‘Optical Product of the Year’ at the 2012 Optician Awards ceremony in London. A revolutionary technology that just got better A real scientific breakthrough, Optifog lenses prevent spectacles from steaming up, thanks to a hydrophilic layer which simultaneously offers the same anti-glare, anti-dust and anti-scratch and since the 1st March, the same UV properties as Crizal Forte UV. The lenses are used in conjunction with an activator that prevents fog from appearing for up to a week. Essilor’s Head of Marketing, Justin Rocyn-Jones comments “The launch of Optifog to the UK market was supported with a huge consumer PR campaign, which attracted a lot of media interest and did a great job in raising consumer awareness. Since launch last October Optifog has already undergone a technological leap forwards with the addition of Crizal UV, making it one of the safest lenses a practitioner can dispense”. ------------------------------------------------------------------------------------------------------------------------

Optifog - Lens Product of the Year

We are very proud to announce that Optifog lenses were awarded the much coveted title of ‘Optical Product of the Year’ at the 2012 Optician Awards ceremony in London.

A revolutionary technology that just got better
A real scientific breakthrough, Optifog lenses prevent spectacles from steaming up, thanks to a hydrophilic layer which simultaneously offers the same anti-glare, anti-dust and anti-scratch and since the 1st March, the same UV properties as Crizal Forte UV. The lenses are used in conjunction with an activator that prevents fog from appearing for up to a week.

Essilor’s Head of Marketing, Justin Rocyn-Jones comments “The launch of Optifog to the UK market was supported with a huge consumer PR campaign, which attracted a lot of media interest and did a great job in raising consumer awareness. Since launch last October Optifog has already undergone a technological leap forwards with the addition of Crizal UV, making it one of the safest lenses a practitioner can dispense”.

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Stop the fog

Cooking is one of the many daily situations where steamed up glasses can affect the clear vision of spectacles wearers. It’s annoying, it’s inconvenient and it’s unsightly.

We invited top celebrity chef James Martin and cooking school guru Nigel Brown to put the lenses through their paces* in a steamy kitchen. Take a look at our 4 minute video and see foe yourself just how good they are!

Cooking is one of the many daily situations where steamed up glasses can affect the clear vision of spectacles wearers. It’s annoying, it’s inconvenient and it’s unsightly. We invited top celebrity chef James Martin and cooking school guru Nigel Brown to put the lenses through their paces* in a steamy kitchen. Take a look at our 4 minute video and see foe yourself just how good they are!

*Please note that this film is a demonstration and not a product endorsement.

James Martin is a regular on our TV screens with his enormously successful Saturday Kitchen show, he also gives demonstrations of cookery around the UK. To find out more about James visit www.jamesmartinchef.co.uk

Nigel Brown runs a cookery academy in Lincolnshire and also demonstrates cookery at event around the UK. To find out more about Nigel and his cookery classes visit: www.nigelbrownchef.co.uk. For press enquiries contact Tracy Burden in the Essilor marketing department burdent@essilor.co.uk If you are a UK based optician interested in supplying Optifog or other Essilor lenses’ please use this link to contact us.

Event Photos